Oddly Inspired

Case Study: Park Hill/Algonquin Neighborhood Association - The Rising Roots Collective

Sat, 21 Feb 2026 22:27:44 GMT

Client: The Community of opportunity (park Hill/Algonquin Neighborhood Association)

Industry : Nonprofit, Community Advocacy

Services Provided: Website Design, Campaign strategy, outreach strategy, Campaign Development, consulting

Background:

The Park Hill / Algonquin Neighborhood Association, operating as the Community of Opportunity, was born during COVID-19 out of a powerful act of collective resistance and vision. Residents of this predominantly Black Louisville neighborhood fought for and were granted ownership of an abandoned chemical plant in their community.

This wasn’t just about land. It was about reclamation.

Neighbors organized, mobilized, and stepped into ownership — literally and figuratively — to determine what redevelopment could look like on their terms.

I was brought into the project by a mentor and immediately knew this was the kind of work Odd Media Solutions exists to do. I sat in on multiple committee meetings as residents wrestled with big questions:

What should this co-op look like?
How will it be structured?
What are the benefits?
Who does it serve?
What does ownership actually mean for us?

I had the privilege of helping them clarify their brand strategy, land on naming options, and shape messaging that reflected both power and possibility. One of the name options I proposed — The Rising Roots Collective — would eventually become the official name as the project matured.

Challenge:

The community had done the hard part: organizing, advocating, and winning ownership.

But now they faced a new challenge — awareness.

How do you explain a cooperative ownership model to neighbors who may be skeptical?
How do you inspire participation in a neighborhood that has experienced disinvestment for decades?
How do you turn an abandoned chemical plant into a symbol of hope?

They needed clear messaging.
They needed language that was rooted in dignity, not deficit.
They needed a campaign that felt accessible and empowering

Our Approach:

We worked from the inside out — starting with listening.

By sitting in committee meetings and understanding the emotional and political weight of the project, we ensured the messaging wasn’t performative. It was authentic.

Brand & Naming Strategy - We guided conversations around identity and direction. Through facilitated strategy discussions and naming exploration, we helped clarify what the co-op stood for and how it would speak to its neighbors.
Campaign Development – “Plant Seeds for Change” - To build awareness and encourage participation, we developed a grassroots outreach campaign called Plant Seeds for Change.
Messaging That Empowered, Not Explained - Rather than overwhelming residents with technical details about cooperative structures, we focused on empowerment. This wasn’t just a development project — it was a vehicle for community ownership.

The campaign included:

Door-to-door outreach materials
Printed marketing collateral
Clear, community-centered messaging
Calls to action encouraging neighbors to show up and be heard

As the initiative evolved, it transitioned into its official identity as The Rising Roots Collective, reflecting growth, grounding, and long-term transformation.

Results:

Established Brand Identity : The Community of Opportunity matured into The Rising Roots Collective — a name that reflects resilience and renewal.
Grassroots Engagement : The Plant Seeds for Change campaign equipped residents with language and tools to build awareness door-to-door.
Strategic Clarity : The committee gained stronger alignment around structure, purpose, and messaging.
Expanded Partnership : The success of this work led to a larger engagement with The Center for Neighborhoods, where Odd Media Solutions is now refreshing their website to further support neighborhood-led change across Louisville.

Key Takeaways:

Ownership Changes Everything: When communities control the narrative and the land, transformation becomes possible.
Strategy Must Be Rooted in Listening: You cannot brand what you do not understand. Sitting in rooms, hearing concerns, and watching debate unfold is part of real strategy.
Black Neighborhoods Deserve Investment in Clarity: Too often, predominantly Black communities are given plans instead of platforms. This project flipped that script.

Why It Matters:

This project was transformational. not just for the neighborhood, but for us. It affirmed our belief that marketing is not about aesthetics first. It’s about power. It’s about giving language to vision. It’s about helping communities see themselves as owners, not observers. The Park Hill / Algonquin Community of Opportunity — now The Rising Roots Collective — is proof that when neighbors organize, when strategy meets heart, and when messaging supports movement, real change happens.

At Odd Media Solutions, we are proud to have planted seeds in this work and even more proud to watch those roots continue to rise. Let’s make a difference together.

Celebrating One Year of Our Weekly Virtual Bible Study: A Journey of Faith and Community

odyssey@oddmediasolutions.com (Odyssey Weathers) — Mon, 03 Feb 2025 15:00:05 GMT

A year ago, we set out on a mission to create something special—a space where people from all walks of life could come together, grow in their relationship with God, and support one another through fellowship. What began as a simple idea has blossomed into a thriving virtual community, and as we celebrate the one-year anniversary of our weekly Bible study, I can’t help but reflect on the incredible journey it has been.

A Vision for Connection

The inspiration for this Bible study was born from my time in Los Angeles, where I was fortunate to be part of a church community that was as welcoming as it was transformative. It was a space where judgment had no place, and people could come as they were to seek God and grow in faith. After moving away, I missed that sense of connection and purpose and felt called to recreate it—this time, virtually, so anyone could join no matter where they were.

Alongside my long-time friend and Odd Media Solutions team member, Maggie Blissett, we launched our virtual Bible study with just a handful of participants and a simple goal: to create a judgment-free zone where people could seek out God, ask questions, and find encouragement through community.

A Year of Growth

Over the past year, this initiative has grown beyond what we could have imagined. What started as a small group has expanded into a diverse community of individuals from different cities, backgrounds, and life experiences. Every Thursday at 7:30 PM EST, we gather on Google Meet and Meta Live, united by a shared desire to reconnect with God and discover His plans for us.

Each week, we explore Scripture, share insights, pray together, and support one another through life’s challenges and triumphs. It’s not just a Bible study—it’s a family. We’ve celebrated wins, walked through struggles, and grown not only in our understanding of God’s Word but also in our love and appreciation for each other.

No Titles, Just Heart

I want to emphasize something important: I’m not a pastor or a theologian. I’m just someone working every day to strengthen my relationship with God. This Bible study is not about being perfect or having all the answers—it’s about coming as you are and growing together. Maggie and I are simply facilitators of a space where God does the real work, and we’re continually amazed at how He moves through this group.

Why It Matters

In a world that often feels divided, this Bible study has been a reminder of the power of community and faith to bring people together. It’s a space where you don’t have to have it all figured out, where your questions are welcomed, and where your story matters. For many of us, Thursday nights have become a weekly reset—a time to reconnect with God and find peace amidst life’s busyness.

An Invitation to Join

As we celebrate one year of this incredible journey, we want to extend an invitation to you. Whether you’ve been a part of the group since the beginning or this is your first time hearing about it, you are welcome here. You don’t need to have all the answers, and you don’t need to be “perfect” to join—just come with an open heart and a desire to grow.

We meet every Thursday at 7:30 PM EST on Google Meet and Meta Live. All you need is a device and a willingness to show up. It’s that simple.

Gratitude and Hope

As I look back on this past year, my heart is full of gratitude. I’m grateful for Maggie, whose partnership has been invaluable, and for every single person who has joined us on this journey. I’m grateful for the moments of vulnerability, the lessons learned, and the faith that has grown. Most of all, I’m grateful to God for showing up week after week, guiding us, and bringing this community together.

Here’s to another year of seeking, learning, and growing together. We hope to see you Thursday night.

A Milestone Worth Celebrating: My Promotion to Program Launch Manager at Evidence in Motion

odyssey@oddmediasolutions.com (Odyssey Weathers) — Thu, 09 Jan 2025 23:10:07 GMT

From “Big Shot” Job to Big Purpose in corporate america

Today, I am thrilled to share an incredible milestone in my professional journey: my promotion to Program Launch Manager at Evidence in Motion (EIM). This moment is deeply meaningful, as it reflects not only personal growth but also the support and culture of innovation that EIM embodies.

When I joined EIM in August 2023, I was coming from a time of professional uncertainty, having been laid off from what I now consider my "big shot" job in Los Angeles. That role, while glamorous and rooted in the entertainment industry, left me feeling unfulfilled and undervalued. As a Black woman and a marketing professional, I often found myself questioning whether my contributions were truly seen.

At EIM, however, everything changed. From the moment I began the interview process, I could tell this was a different kind of workplace. The discussions were meaningful, the team was welcoming, and for the first time, I felt my entrepreneurial efforts through Odd Media Solutions were not only acknowledged but celebrated. EIM valued my creativity, my ideas, and my ability to innovate.

In my initial role as a strategist, I was tasked with launching a new Doctor of Occupational Therapy program in Southern California—a place I had just moved back to Kentucky from. It felt like a divine alignment. The work was challenging yet rewarding, and I was given the freedom to truly make an impact. Over time, I took on additional programs, managing marketing strategies for four different initiatives, each with its unique complexities and opportunities. This included developing organic social media campaigns, email marketing, event planning, assisting with creative asset production ad digital ads, and much more.

Through it all, EIM has been the epitome of an exceptional workplace. From small but meaningful gestures like notes of appreciation from upper management to major accommodations like flexible work arrangements, the company has consistently shown that it values its employees. The marketing team, in particular, has been a source of inspiration. They are not just colleagues; they are collaborators who constantly push boundaries, innovate, and bring fresh ideas to the table.

EIM’s commitment to fostering diversity and inclusion is another aspect that sets it apart. When I expressed the need for more representation in our team, they listened. This promotion, in many ways, feels like a testament to their willingness to invest in diverse voices and perspectives. As a Black woman, I understand the weight of this opportunity. According to recent studies, only 4.4% of black women work in management in the U.S. This stark underrepresentation underscores the importance of organizations like EIM, which are taking active steps to change the narrative.

As Program Launch Manager, I am excited to focus on creating strategies for new program launches, ensuring our team is set up for success. This role challenges me to innovate and build from scratch—a challenge I embrace with gratitude and determination. I am inspired by trailblazing Black women like the members of the 6888th Central Postal Directory Battalion, NASA’s "Hidden Figures" mathematicians, and countless others who paved the way for us to break barriers in all fields.

EIM’s leadership in healthcare marketing is unparalleled. Their human-centered approach, dedication to innovation, and commitment to equity make them a shining example of what corporate America can and should be. I am immensely proud to be part of this team and to contribute to work that not only transforms education but also makes a lasting impact on the communities we serve.

Here’s to a bright start to 2025, continued growth, and making a difference—together. Cheers to EIM, my incredible colleagues, and to all of us striving for excellence in our fields. May we recognize our worth and run toward everything we are owed as heirs of Jesus Christ.

Connecting My Purpose in Entrepreneurship to My Faith in God

odyssey@oddmediasolutions.com (Odyssey Weathers) — Fri, 03 Jan 2025 17:57:04 GMT

The Gospel of Jesus teaches values that often seem countercultural, like humility over pride, service over self-interest, and generosity over greed. Jesus described His Kingdom as "upside-down" because it flipped worldly priorities on their head. In a world focused on accumulating power and wealth, Jesus emphasized love, service, and community. When applied to entrepreneurship, these principles offer a powerful framework for creating businesses that serve others and make a meaningful impact.

Understanding the Upside-Down Kingdom and Entrepreneurship

In Jesus’ time, leaders were expected to dominate, but Jesus taught that the greatest leaders are servants. He said, “The Son of Man did not come to be served, but to serve” (Matthew 20:28). This concept can reshape how we view entrepreneurship. Instead of seeing business solely as a way to earn money or gain status, we can approach it as a way to serve people—customers, employees, and communities.

Entrepreneurs have the unique ability to solve problems, meet needs, and improve lives. This aligns with the Gospel’s call to love your neighbor and use your talents for the greater good. For example, creating a business that provides clean water to underserved areas or mentoring aspiring entrepreneurs from marginalized backgrounds mirrors Jesus’ emphasis on lifting others up and restoring dignity.

Entrepreneurship as a Modern Expression of Service

Creating Solutions That Help Others: Entrepreneurs identify gaps or struggles people face and provide solutions. Whether it’s developing a product, offering a service, or starting a nonprofit, the goal is to create something that adds value to others' lives. This reflects Jesus' teachings on loving and caring for others.
Providing Opportunities for Growth: Just as Jesus empowered His disciples to spread His message, entrepreneurs can empower their employees and communities. By offering jobs, mentorship, and education, businesses can become vehicles for transformation and hope, particularly in areas where opportunities are scarce.
Reinvesting in Community: In the upside-down Kingdom, wealth isn’t hoarded; it’s shared. Entrepreneurs inspired by Jesus’ teachings can reinvest profits into their communities—supporting education, healthcare, or initiatives that uplift others. This shows that success isn't about personal gain but collective flourishing.
Demonstrating Integrity and Love: Jesus modeled servant leadership, honesty, and compassion. Entrepreneurs who lead with integrity, prioritize fairness, and genuinely care for their teams and customers reflect this same ethic. This approach builds trust and creates businesses that leave a lasting, positive legacy.

Purpose Beyond Profit

Even for those unfamiliar with or uncertain about Jesus’ teachings, entrepreneurship offers a sense of purpose. When businesses are guided by a desire to serve and uplift others, they align with a universal human calling: to leave the world better than we found it. Whether your faith shapes this vision or you simply believe in the importance of community and care, entrepreneurship can be a profound way to make an impact.

How This Serves Others and Honors God

For those of faith, aligning your business with Jesus’ upside-down Kingdom turns your work into worship. It becomes a way to honor God by loving His people. For those without faith, this framework still provides a roadmap to create businesses rooted in empathy, service, and purpose. Either way, the result is the same: meaningful work that serves others and brings about positive change.

By embracing the principles of humility, generosity, and servant leadership, entrepreneurship becomes not just a path to personal success but a calling to serve, uplift, and transform lives—just as Jesus taught.

At Odd Media Solutions, our mission to serve extends beyond business—it touches every aspect of how we build community. One of the most meaningful ways we’ve done this is through our weekly virtual Bible study, hosted on Google Meet and now also on Meta Live. Last year, inspired by the vibrant and judgment-free church community I was blessed to be part of while living in Los Angeles, I sought to recreate that space for people like me—those longing to seek God and grow in relationship with Him through fellowship. Alongside Maggie Blissett, a long-time friend and valued Odd Media team member, we brought this vision to life.

Over the past year, our virtual Bible study has grown into a supportive and welcoming community, uniting people from all walks of life and cities across the country. Each Thursday at 7:30 PM EST, we gather to reconnect with God, explore His plans for us, and support one another on our spiritual journeys. I’m not a pastor—just someone working daily to strengthen my relationship with God—but I’m incredibly grateful to share this journey with others. Whether you’re new to faith, returning after time away, or looking for a space to grow, we invite you to join us. Come as you are—we’d love to have you.

How Odd Media Solutions is Building Wealth and Resilience in Black Communities

odyssey@oddmediasolutions.com (Odyssey Weathers) — Fri, 03 Jan 2025 17:00:45 GMT

Wealth is a key to security, opportunities, and access to political power. Yet, Black families in the U.S. possess 7-10x less wealth than their white counterparts, leaving them more vulnerable to economic crises. The COVID-19 pandemic made this disparity more apparent, as Black communities experienced higher mortality rates, job losses, and business failures. Over 40% of Black businesses have shuttered since the pandemic's start, contributing to employment challenges and the destabilization of Black communities.

At Odd Media Solutions, we believe in turning this crisis into an opportunity for empowerment and transformation. As a digital marketing and social justice-driven agency, we are committed to building Black resilience by providing free and subsidized marketing solutions through the BLK Digital Network (BDN). By offering foundational support and high-quality content strategies, we help Black entrepreneurs grow their businesses and generate wealth.

Systemic change begins with representation. We at Odd Media Solutions elevate Black voices, stories, and brands, helping them thrive in competitive markets. Our comprehensive services—content marketing, social media strategy, UX web design, and SEO—are intentionally crafted to connect Black-owned businesses with wider audiences, enabling them to create generational wealth and contribute to a more equitable economy.

Our goal is clear: stimulate the Black economy by leveraging digital tools to amplify Black excellence. Through strategic partnerships and collaborations, we help our clients position themselves as thought leaders and grow their brands sustainably. Whether it's developing creative campaigns or executing long-term growth strategies, Odd Media Solutions stands alongside Black businesses to navigate and overcome the barriers that have historically limited their success.

Join us in the fight to close the racial wealth gap. By partnering with Odd Media Solutions, you're not only investing in your business—you're contributing to a movement for social justice and economic empowerment. Together, we can create a future where Black communities, businesses, and individuals thrive.

Case Study: Athlete's Derby Gala - A Legacy of Impact and Empowerment

odyssey@oddmediasolutions.com (Odyssey Weathers) — Fri, 03 Jan 2025 17:00:43 GMT

Client: 1+1=U

Industry : Nonprofit, Education, Community Empowerment

Services Provided: Event Branding, Sponsorship Materials, Digital Marketing, Website Development, Social Media Graphics, Print and Digital Assets

Background:

In 2020, we had the honor of being introduced to Soror Margaret Dunbar Demaree, founder of the nonprofit 1+1=U, through a referral from an Alpha Kappa Alpha Sorority sister. At the time, Odd Media Solutions was still in its early freelance days, and we were contracted to design some key assets for the first-ever Athlete's Derby Gala. The gala was to be an exclusive Derby event created to honor Margaret's late father, a well-known entrepreneur and community figure in Louisville. A businessman with several Subway and KFC franchises, he made a significant impact in the community as a server and bartender, working his way up in the social and business circles of the city.

Sadly, due to the pandemic, the inaugural gala was postponed, but the relationship with Soror Margaret and 1+1=U was just getting started. As the event reemerged, we became a core part of bringing the event to life and helping it grow into something truly special.

Challenge:

When the pandemic postponed the initial event, the challenge was not just creating a memorable gala but laying a solid foundation for the future of the Athlete's Derby Gala and 1+1=U’s mission. The goal was to create an engaging, professional event that would serve as a major fundraiser while honoring a legacy of empowering disadvantaged youth, particularly in the sports community. The event needed to be impactful, effective, and seamlessly executed to drive support for 1+1=U's vision: providing resources and guidance to underprivileged students and athletes, transforming their futures.

Our Approach:

We began by working alongside Margaret and her team, collaborating on everything from high-level strategy to the nitty-gritty details of event planning. As a board member for the event, we contributed to a wide array of tasks that spanned multiple years and evolved as the gala itself matured:

Sponsorship Materials & Models: We created sponsorship packets and models, making it easy for potential partners to understand the value and impact of supporting the event.
Ticket Sales & Donations: We implemented a streamlined system to track ticket sales and donations, ensuring transparency and ease of use for both attendees and sponsors.
Event Signage & Digital Presentations: From designing the event signage to creating digital presentations that showcased the sponsors and mission, we made sure the visual identity matched the importance of the cause.
Table Programs & Souvenir Booklets: We crafted table programs and souvenir sponsorship booklets to keep attendees informed while celebrating the generosity of supporters.
Shirt Design & Ticket Design: Event-branded items such as shirts and tickets were designed to enhance the experience and provide a lasting memento.
Website Development: We also built the 1+1=U website, which serves as a key tool for engaging the community and donors. The website played a pivotal role in raising awareness about the organization’s mission and its various programs.

Results:

The Athlete's Derby Gala marked its successful return in a big way, raising critical funds for 1+1=U’s mission to empower disadvantaged youth and athletes. Our team was able to attend the event each year, seeing firsthand the fruits of our labor come to life. Beyond the event itself, we strengthened our partnership with the organization, helping to elevate 1+1=U’s presence both in-person and online. Throughout the process, we cultivated meaningful relationships and networked with key figures in the community, which helped us spread the word about 1+1=U's important work.

The event’s success, as well as our ongoing support for 1+1=U, is a testament to the power of collaboration and shared vision. From designing assets for annual summer camps and social media announcements to providing ongoing support for the organization’s digital presence, we’ve been fortunate to partner with a cause that is changing lives in Louisville, KY.

Key Takeaways:

Clear Vision: A strong and clear vision from the event founder allowed us to stay focused and create meaningful work that aligned with both the gala’s objectives and 1+1=U’s long-term goals.
Community Impact: Our involvement with 1+1=U has directly contributed to empowering disadvantaged youth, and it aligns with our mission to not only elevate businesses but to positively impact communities.
Collaboration is Key: The success of this event was built on a foundation of collaboration, planning, and constant communication between our team and Soror Margaret's team. The results speak for themselves.

Why It Matters:

This case study exemplifies exactly the type of work Odd Media Solutions is dedicated to: building meaningful partnerships, elevating important causes, and creating lasting community impact. Through our collaboration with Soror Margaret and 1+1=U, we’ve seen the powerful transformation that effective marketing, design, and strategy can make. We’re proud to have been a part of the Athlete’s Derby Gala and continue to support 1+1=U’s ongoing mission. It’s exactly why Odd Media Solutions exists — to create change through the work we do and the relationships we build.

If you're looking to bring your vision to life, whether it's a fundraising event or a brand-building strategy, we’re here to help make it happen. Let’s get to work.

Case Study: Love, Unity, and Values Institute - #SlowDownShowLUV Campaign

odyssey@oddmediasolutions.com (Odyssey Weathers) — Fri, 03 Jan 2025 17:00:42 GMT

Client: Love, Unity, and Values Institute (LUV Institute)

Industry : Nonprofit, Youth Empowerment, Education

Services Provided: Social Media Strategy, Event Campaign Support, On-the-Ground Event Support, Operational Process Consulting, Digital Marketing, Fundraising Campaigns

Background:

The LUV Institute, a nonprofit based in Chicago, serves youth on the Southside of the city, one of the most underserved communities in the nation. Through a combination of restorative, social-emotional approaches and a focus on college and career readiness, LUV Institute has been transforming the lives of young people of color for over 10 years. Their mission is to help youth explore their potential through art expression, entrepreneurship, leadership development, and more, all while addressing the trauma many of these young people have faced.

We were introduced to LUV Institute through a referral — a powerful testament to the importance of word-of-mouth in building lasting business relationships. Initially hired to support their social media strategy for a specific program, our partnership quickly expanded into a broader collaboration, including event campaign support, strategic consulting, and on-the-ground event management.

Challenge:

LUV Institute had been using traditional methods to raise awareness for their programs but wanted to take their outreach and impact to the next level. Their goal was to engage a larger audience, generate new donations, and bring attention to their transformative work. The challenge was creating a unified, multi-channel campaign that resonated with their diverse stakeholders and encouraged both in-person and digital participation.

Our Approach:

We approached this challenge with the same commitment to excellence and impact that drives all of our projects. Working closely with the LUV Institute team, we helped design and execute a comprehensive Giving Tuesday campaign in 2022 that would not only raise awareness about the organization’s mission but also engage their community and stakeholders in meaningful ways.

Campaign Design : We developed the #SlowDownShowLUV campaign, which included a 14-hour live event that encouraged the community to participate in service and give back. The event was streamed live online, with multiple segments highlighting the LUV Institute’s programs, success stories, and mission.
Multi-Channel Engagement: To drive engagement, we created email and text message templates targeting past donors and stakeholders, inviting them to participate in the campaign and contribute to the cause. We also invited their partner organizations to join the campaign and share the spotlight.
On-the-Ground Support: Our team traveled to Chicago to assist with the tech setup and the overall flow of the event. We ensured that the event ran smoothly and that all digital elements were aligned with the live activities.
Strategic Partnerships: By leveraging LUV Institute’s existing relationships with local organizations, we were able to amplify the campaign's reach and further spread the message of love, unity, and values across the city.

Results:

The #SlowDownShowLUV campaign was a success. For the first time, the LUV Institute engaged in a large-scale Giving Tuesday campaign that generated donations, raised awareness about the organization’s transformative work, and strengthened their network of supporters. The live event helped bring together a diverse audience, both virtually and in person, and provided a platform for LUV Institute to showcase their impact and mission.

Increased Donations: The campaign successfully stimulated donations on Giving Tuesday, contributing to the organization’s fundraising goals.
Expanded Reach: Our strategic communications helped increase LUV Institute’s visibility both locally and nationally.
Stronger Community Engagement: The event encouraged widespread participation, from the LUV Institute’s partners to community members, all rallying together in the name of service and unity.

Key Takeaways:

Tailored Strategies Work: This campaign showed the power of creating tailored, multi-channel strategies that resonate with a diverse audience and drive both online and offline engagement.
Collaboration is Key: The success of this campaign was built on deep collaboration with LUV Institute’s team, their partners, and other stakeholders, allowing us to create a truly impactful movement.
Expanding Our Reach: The success of this campaign also marked a new chapter for Odd Media Solutions, as it took us beyond our local territory and allowed us to make an impact in Chicago, a city we had yet to serve. It was an honor to expand our reach and help LUV Institute amplify their mission across state borders.

Why It Matters:

This case study exemplifies the kind of transformative work Odd Media Solutions is proud to be a part of — supporting nonprofit organizations that are creating lasting change. Through our partnership with the LUV Institute, we were able to help elevate their mission, raise much-needed funds, and engage their community in a meaningful way. We're honored to have played a role in their Giving Tuesday campaign and look forward to seeing the continued impact they make on youth in Southside Chicago.

If you're looking to amplify your organization’s mission or need a creative partner to help you elevate your next campaign, we’re ready to help you make it happen. Let's connect and make an impact together.

Case Study: Masonry Man – Building a Legacy from the Ground Up

odyssey@oddmediasolutions.com (Odyssey Weathers) — Fri, 03 Jan 2025 17:00:40 GMT

Client: Masonry Man (Ronnie Hazelwood)

Industry : Masonry, Construction

Services Provided: Business Strategy, Web Development, Social Media Strategy, Lead Generation, Customer Service Process Development, Branding

Background:

Ronnie Hazelwood, known as Masonry Man, is a second-generation mason with deep roots in Lebanon, KY. His work is admired and respected in his hometown and throughout Central Kentucky, where he helps families build solid foundations for their homes and dream projects. As an entrepreneur, Ronnie’s journey has been far from conventional — he's taken the lessons from his past and turned them into a blueprint for success.

Masonry has a long history in Black communities, with many African Americans being skilled tradespeople, especially in the post-Reconstruction era. The industry itself, however, remains predominantly white, with Black Masons facing barriers to entry and a lack of representation. Ronnie’s journey as a Black mason not only honors that legacy but also speaks to the resilience and determination that Black entrepreneurs continually display, often overcoming significant systemic challenges.

After spending several years building his business, Ronnie, like many Black entrepreneurs, faced financial mismanagement challenges that are all too common among small business owners. However, in 2024, he realized the importance of having a structured business plan and the right support to take his business to the next level. He approached Odd Media Solutions, and we immediately got to work helping him build the foundation for sustained growth.

Challenge:

Ronnie’s business, like many new ventures, faced financial difficulties due to a lack of structure and strategy in place. While his craftsmanship and reputation were well established, he lacked the foundational tools to scale his business efficiently. With limited resources and the burden of past financial mismanagement, Ronnie needed a clear plan for future growth, and he needed it fast.

Our Approach:

When we first learned about Ronnie's entrepreneurial efforts, I knew Odd Media Solutions could provide the structure and strategy he needed to turn his business around. After years of trying to convince him, he finally partnered with us in 2024.

Business Strategy and LLC Formation: We worked with Ronnie to formalize his business with an LLC and establish a clear business plan. This step was essential in giving him the legal and operational framework to scale.
Website Development: We designed and built a professional website that highlighted his masonry services and showcased his craftsmanship through a collection of photos and videos of his past projects.
Social Media Strategy: We developed a social media strategy aimed at elevating his brand and connecting him with potential clients. The goal was to not only showcase his work but to also share his story and struggles with reintegration, turning his challenges into a platform for advocacy and awareness.
Lead Generation and Nurturing: We implemented processes for generating and nurturing leads, ensuring that Masonry Man’s services would reach the right audience at the right time.
Customer Service and Billing: In the long term, we are working with Ronnie to develop processes for customer service and billing, ensuring that clients receive the best experience and that his business operations run smoothly.

Results:

Since partnering with Odd Media Solutions, Ronnie’s business has seen a marked shift in structure and approach, positioning him for long-term success. While it’s still early in our partnership, we’ve laid a strong foundation for growth, with ongoing support and systems in place to help him succeed.

Stronger Online Presence: The website and social media strategies have already begun to raise awareness of Ronnie’s work and advocacy. His message of resilience as a Black man and former felon has resonated with many in the community, especially those advocating for prison reform.
Business Structure: By establishing an LLC and business plan, we’ve helped Masonry Man take the necessary steps toward financial stability and growth.
Advocacy and Brand Identity: Through our work together, Ronnie has been able to turn his craft into a legacy project — one that not only serves his clients but also advocates for change, especially in areas such as reintegration, prison reform, and Black entrepreneurship.
Ongoing Support: Our team continues to work closely with Ronnie to refine his customer service processes, billing systems, and lead generation strategies, ensuring his business is poised for future success.

Key Takeaways:

Business Strategy is Key: For many entrepreneurs, especially in the Black community, success is as much about strategy as it is about talent. A clear business plan and strong operational processes are critical for long-term sustainability.
The Power of Advocacy: Ronnie’s story serves as a reminder of how personal struggles can transform into powerful advocacy platforms. By leveraging his experiences, Ronnie’s work is not only improving lives through masonry but also inspiring others who face similar challenges.
Representation Matters: The low number of Black Masons in the industry underscores the importance of visibility and representation. Ronnie’s success is paving the way for future Black masons, showing that with the right support and perseverance, they can build legacies of their own.

Why It Matters:

At Odd Media Solutions, we believe in supporting businesses that have a larger mission — businesses that are built on resilience, transformation, and giving back to the community. Our work with Ronnie is a perfect example of how we can help entrepreneurs like him establish a strong foundation and turn their craft into something much bigger.

Through our partnership, Masonry Man is not just building homes; he’s building a legacy — one that advocates for second chances and supports the Black community’s ongoing fight for equity and opportunity. We're proud to be part of his journey and excited to continue helping him grow.

If you're an entrepreneur looking for structure, strategy, and support to elevate your business, Odd Media Solutions is here to help you build your foundation for success. Let’s create a lasting impact together.

Case Study: Longtime Partnership with Lex Project Prom and Asona McMullen

odyssey@oddmediasolutions.com (Odyssey Weathers) — Fri, 03 Jan 2025 17:00:37 GMT

Client: Lex Project Prom (Asona McMullen)

Industry : Nonprofit, Education, Community Outreach

Services Provided: Website Design, Content Creation, Event Support, Fundraising Campaign Strategy, Marketing, Testimonial Capturing

Background:

Asona McMullen, a college friend, corporate marketing expert, and serial entrepreneur, is the driving force behind Lex Project Prom, a nonprofit organization in Lexington, KY. Asona’s dedication to serving diverse and underserved students has made Lex Project Prom an indispensable resource for high school seniors in the area. Her work goes far beyond providing free prom attire — she creates a full, inclusive prom experience, ensuring that all students, regardless of financial background, get the chance to feel special.

Lex Project Prom hosts an annual event where students receive brand-new dresses, tuxedos, shoes, and accessories, along with a complete beauty experience, including hair and makeup vouchers. In addition, Asona partners with local organizations to provide transportation and dinner gift certificates. The event is designed to feel exclusive and luxurious, ensuring that every student experiences prom as a special, memorable occasion. The organization also gives back in many other ways, including awarding an annual scholarship and supporting students through their transition from high school to college.

Challenge:

Lex Project Prom’s mission of accessibility, inclusivity, and providing a comprehensive experience for students has grown significantly over the years. As the organization continues to expand, Asona needed strategic support to ensure that their online presence and marketing efforts kept up with the growth. With plans to expand their reach and enhance the experience for students and their families, Lex Project Prom required a partner who could assist with web design, content creation, event support, and fundraising efforts.

Our Approach:

Our long-standing relationship with Asona McMullen began even before Odd Media Solutions was officially founded. As a close friend, I had witnessed Asona’s dedication to her community and her passion for creating positive change, particularly for students facing financial barriers. When Lex Project Prom needed help with design and website work, Odd Media Solutions was the natural choice. Our partnership has since evolved to include various strategic services.

Website Redesign and Development : We completely rebuilt Lex Project Prom's website (https://www.lexprojectprom.org/), ensuring it reflected their mission, programs, and upcoming events. The redesigned website not only improved user experience but also helped drive more engagement and donations.
Content Creation and Testimonial Capturing: We supported the event by capturing testimonials from participants and attendees, providing authentic stories that highlight the impact of Lex Project Prom’s work. Additionally, we helped distribute feedback surveys to gauge the event’s success and gather valuable data for future initiatives.
Event Support: We were on-site at the annual shopping experience event, assisting with logistics and ensuring smooth operations. Our team worked closely with Asona to help facilitate the event, offering support with everything from checking in students to distributing event materials.
Fundraising Campaign Support: For the 5th Annual Lex Project Prom event, we have been working on a fundraising campaign that helps raise awareness and funds for the event. Our involvement includes strategizing and supporting the logistics and marketing efforts for the campaign to ensure the event’s success.
Strategic Planning Support: We also attended Lex Project Prom’s annual board retreat to assist with planning for 2025 and beyond. Our insights and experience have been key in helping Asona and her team develop a clear roadmap for the future.

Results:

Over the years, our partnership with Lex Project Prom has flourished into a deep, multifaceted relationship that continues to drive meaningful impact for students in Lexington.

Stronger Online Presence: The revamped website has enabled Lex Project Prom to better showcase its work, making it easier for supporters, donors, and volunteers to get involved. The user-friendly platform also helps streamline event registration and donation processes.
Successful Event Execution: With our support, the annual shopping experience event has become an unforgettable, well-organized occasion that serves hundreds of students. Our involvement in capturing testimonials and feedback ensures the event’s success is celebrated and continuously improved.
Increased Engagement and Awareness: The fundraising campaign, which we’ve actively supported, has helped increase awareness and drive donations for the event, ensuring the continued success of the organization’s mission.
Ongoing Impact: Lex Project Prom has reached a pivotal milestone with its 5th annual event, and we’re proud to be involved in supporting them logistically and marketing-wise, helping them grow their community presence and raise awareness for the cause.

Beyond Lex Project Prom: Expanding Our Partnership

Our work with Asona has extended beyond Lex Project Prom to include her other ventures, such as Black Children in Books, a nonprofit focused on increasing access to Black literacy in Lexington, KY. We’ve helped build their website (https://blackchildreninbooks.org/) and will continue supporting them as they grow their initiatives.

Key Takeaways:

Partnerships Built on Trust and Purpose: Our longstanding relationship with Asona is a testament to how meaningful partnerships can evolve and flourish over time. Her dedication to making a difference in the lives of students and the community has aligned perfectly with our values at Odd Media Solutions.
Holistic Support for Nonprofits: Supporting an organization like Lex Project Prom requires a multifaceted approach, and we’re proud to offer web design, content creation, marketing, event support, and strategic planning all in one comprehensive package. This ensures that nonprofits can focus on their mission while we handle the logistics and marketing.
Impacting the Community: Lex Project Prom’s work goes beyond prom — it’s about giving students a sense of belonging, empowerment, and hope for the future. We are honored to be part of this movement and to contribute to its continued success.

Why It Matters:

At Odd Media Solutions, we are proud to support organizations that are making tangible, lasting impacts on their communities. Asona McMullen’s work with Lex Project Prom and her other initiatives is a powerful example of how purpose-driven businesses can change lives. We’re grateful for the opportunity to partner with such a visionary entrepreneur and to help amplify the voices of those doing the hard work of uplifting others. Together, we’re creating brighter futures for students in Lexington, KY and beyond.

If you’re a nonprofit or business looking to grow your impact, Odd Media Solutions is here to help you build the strategies and structures needed for success. Let’s make a difference together.

Case Study: Rebuilding Bridges with Change Today, Change Tomorrow

odyssey@oddmediasolutions.com (Odyssey Weathers) — Fri, 03 Jan 2025 17:00:35 GMT

Client: Change Today, Change Tomorrow (CTCT)

Industry : Nonprofit, Community Advocacy

Services Provided: Website Design, Social Media Strategy, Campaign Development, Digital Support

Background:

Change Today, Change Tomorrow (CTCT) is a Black woman-led nonprofit organization based in Louisville, KY, founded by Taylor Ryan. As a passionate advocate for social justice, Taylor has built CTCT on the pillars of Food Justice, Community Engagement, and Public Health. The organization’s mission is to eliminate systemic barriers affecting Black and marginalized communities, particularly in Louisville's West End. Initiatives like "Feed the West," free health clinics, and culturally responsive programming exemplify CTCT's dedication to community empowerment.

Taylor and I first met in college, where her unwavering commitment to advocacy left a lasting impression on me. Years later, as both of our businesses were finding their footing, Taylor approached Odd Media Solutions to redesign CTCT’s website. This initial project quickly expanded into a multi-faceted collaboration:

Social Media Strategy: Our team developed a comprehensive strategy for CTCT’s digital presence, including templates that Taylor noted they still use today.
Impact Campaigns: We helped execute Taylor's vision for a community impact campaign, resulting in a billboard and several TARC bus ads designed by our team.
Operational Support: We supported CTCT on various initiatives, contributing to the organization’s operational efficiency and outreach efforts.

These projects underscored our shared commitment to creating meaningful change through strategic collaboration.

Challenge:

Despite the success of our early projects, a simple miscommunication led to the unfortunate severance of our business relationship. This misunderstanding left our friendship strained and our partnership on pause. The challenge was twofold: navigating the fallout of the misunderstanding while continuing to root for CTCT’s success from afar. Rebuilding the relationship required humility, grace, and a shared recognition of the value we brought to the community when working together.

Our Approach:

In 2024, by what can only be described as divine timing, Taylor and I found ourselves in the same room again. Taylor boldly seized the opportunity to address the misunderstanding directly, giving us both a chance to acknowledge our faults, and extend grace to one another. This chance meeting allowed us to revisit our past, acknowledge where we both fell short, and extend grace to one another.

As Black women navigating the business world, we recognized that holding onto grudges would hinder not only our growth but also the impact we could make on our communities. This reconciliation was a powerful reminder of the importance of faith, humility, and collaboration in business. With our friendship and partnership restored, Odd Media Solutions proudly joined CTCT’s journey once more.

Website Redesign: We refreshed our original rebuild of CTCT’s website, ensuring it captures their mission and impact while creating a more engaging platform for the community.
Ongoing Support: Our team continues to provide strategic and digital support to amplify CTCT’s outreach and programming efforts.

Results:

Legacy of Collaboration: CTCT continues to use the tools and strategies we created in our initial partnership, demonstrating the lasting value of our work.
Enhanced Visibility: Our billboard and TARC bus ad campaign left a lasting impression, elevating CTCT’s brand and mission in Louisville.
Strengthened Partnership: Our renewed collaboration is rooted in mutual respect and a shared commitment to community empowerment.

Key Takeaways:

The Importance of Grace: This journey illustrates the need for understanding, humility, and forgiveness in business, especially within the Black business community.
Faith in Action: God’s hand was evident in bringing us back together, reminding us that we do more good together than apart.
Collaboration Over Competition: By choosing unity over division, we’ve demonstrated the transformative power of collective impact.

Why It Matters:

Our story with CTCT is a testament to the power of reconciliation, grace, and shared purpose. At Odd Media Solutions, we believe that success isn’t just about profit—it’s about the relationships we build and the impact we make together.

By embracing collaboration and faith, we are not only changing today but also laying the foundation for a better tomorrow.

If you’re a nonprofit or business looking to grow your impact, Odd Media Solutions is here to help you build the strategies and structures needed for success. Let’s make a difference together.

Why Digital Marketing is Important for Black Businesses

Mon, 06 Sep 2021 20:29:50 GMT

How can we successfully increase Black Business Ownership in America?

Digital Marketing Could be the Light at the End of the Tunnel

Marketing is fundamental for doing business in any industry. And with more than half the world active online because of the pandemic, digital marketing is just as, if not arguably, more essential than traditional methods (like tv ads and billboards, which are costly). This is because in order to successfully run any business, you have to make profit and keep the coin coming in. The only way to keep the coin coming in is to consistently present your product/service to your target buyers and position your brand to be relevant in different parts of their lives. Online is the place to do it. Companies like McDonald’s recognize this best, shelling out more than $600M partnering with agencies to create cultural moments in 2020. One of the most memorable: The Travis Scott Meal, which was so successful, it was followed up with the “Saweetie Meal” this year. It included a signature meal combo of items they already had on the menu, tv & streaming commercials, trending social media content and even merch. Now, when I speak of ‘culture’, I'm referring to what they call ‘popular culture,’ which is predominantly...basically Black American culture. In this post, we’ll talk about why digital marketing is so important for Black Businesses and how we can be successfully position our brands to be a part of the "culture."

Digital Marketing is important for Black Businesses, mainly, because cultural moments - like the McDonald’s x Travis Scott Meal - solely benefit large chain corporations while heavily leveraging the Black community. Furthermore, these types of campaigns thrive on Black consumption, Black cultural resonance and Black influence (with Black celebrities at the center).

It's rumored that Travis Scott made $20M and confirmed that McDonald's added $10B to their Market cap from the McDonald's x Travis Scott Meal campaign.

While BOB’s can only dream of coming close to obtaining the amount of capital that chain corporations (and even other SMB’s) spend annually on marketing, digital methods make it more realistic and cost efficient to trend on Social Media, create celebrity connections, and ultimately achieve that mutually beneficial relationship with the Black community. 48% of African American households shop online (11% more than average), Black Americans spend the most time on their smartphones compared to the total population and we’re nearly three times as likely to support our favorite brands on social media. On the contrary, only 20% of Black American Businesses make it to the 2 year mark , while 70% of all U.S small businesses (SMB's) do. Additionally, more than 50% of U.S SMB’s make it past what we call the “Start-Up” stage, which is three years, and just 4 -- yes! 4... F-O-U-R percent of Black Businesses do.

A small bit of research on Google will quickly identify disproportions in funding, discriminations rooted in business practices, lack of access to resources and layers of racial roadblocks embedded in the system as the root to the staggering difference in these numbers. Sadly, they exist in everything from healthcare, to education, to job opportunities, to representation in the entertainment industry, and community aid. The most important thing we can do as Black Business owners is to change the landscape of what is available and accessible for Black people to purchase and support - allowing us to use our buying power for our own good. Digital marketing is the easiest and fastest way.

What exactly is Digital Marketing?

Digital Marketing is any form of marketing that exists online. Some of the most popular forms include Social Media, Websites and SEO, email newsletters, podcasts, vlogs and blogs, like this one. Promoting your brand on the internet is surprisingly not that expensive, easy to do, and has the potential to yield a crazy high ROI. There are so many free resources these days that even if you don’t have a ton of extra money to dedicate to marketing, you can still self-teach and find a strategy that works for your brand. Your Black Business will not survive offline.

How do I successfully implement a Digital Marketing Strategy for my Black Business?

Well, like any other business operation, there are a few ways to successfully go about digital marketing. You can either try to learn the skill yourself, invest in reskilling or upskilling a current team member, outsource to a professional contractor/agency, or you can find a unique combination that works for you and your circumstances. Regardless of which route you decide to take, it’s important to understand the potential value and to keep a few key things in mind. Working with primarily BOB’s, I'm fully aware that price is the main concern for most of us. Luckily, there are endless free and low-Cost resources at our fingertips.

Things to remember when self-teaching or upskilling:

At Odd Media Solutions, anytime we take on a new project, we ask a series of discovery questions that help us identify which Digital Marketing methods to focus on. The first step of our onboarding process requires every client to undergo an Oddit. Besides budget, we consider the brand’s mission, their current digital footprint, buyer personas, company goals and industry data amongst other things. This allows us to develop a custom strategy that consistently engages your ideal buyers with content that resonates and inspires action. The 3 C’s - Consistency, Community and Content- solely determine the level of success any digital campaign can achieve.

Consistency - Just like with anything great, a successful digital marketing strategy takes time to develop. Nothing is going to happen overnight. The internet is a constant flow of new information, so in order to remain relevant and present in the mind of your consumer, you have to consistently engage with them online. Otherwise, you’ll lose attention and attention is crucial for what I call “Big Business Moments,” like launches and new releases. Moreover, activity and engagement are main factors in social media algorithms. Their goal is to keep users on their platforms for as long as possible. Meaning that the longer your content keeps people entertained and engaged, the more they show your account to your audience and new users who may be interested in your page. In essence, the relationship with your buyer can not end at the point of sale. You must build rapport and form a long-term connection with your audience online that sustains your business in real life. I dive deeper into the importance of consistency and the 3 C’s in our Odd Media Guide to Social for Black Business Owners, available October 31st. I also give tips and tricks for growing your business on Social Media, establishing cultural relevance, mastering algorithms, creating killer content and much more. Be sure to pre-order and take advantage of the pre-launch price of just $99.

Community,

Content

Things to remember when you’re ready to outsource:

explore options- build rapport early, communicate what is important to you, talk about roi - not $$ (or focus on, rather)

In closing, talk about how black businesses are more likely to hire black, recirculate the black dollar and are located in black communities where they can make the most impact and inspire. Talk about how it’s up to us to change the future for our children as far as representation. Our BLK digital network works to connect black businesses to chain corporations so that it’s easier for us to be a part of these cultural moments. There is plenty for everyone to eat and there's an immense responsibility on successful businesses to open doors and create opportunities for more success among us. For example, in the McDonald’s x Saweetie Meal promotion this year, a Brandon Blackwood purse (popular Black-Owned handbag company in New York) was featured in the background of the commercials and in a Social Media giveaway. This was an amazing collaboration that I’m sure was very lucrative for his brand and also increased the relevance of the campaign for Mcdonald’s as the bags have become popular and trended online over the last couple of years. As of today, his Instagram sits at right under 450k followers and his most popular bags remain sold out on his website. Mutually beneficial brand relationships like this can bring us one step closer to closing the Black-White wealth gap in America and creating generational wealth for Balck people.

Regardless of whether you’re currently capable to teach yourself or afford to outsource, remember that Rome wasn’t built in a day and that we all have to start somewhere. Properly marketing your business online