Case Study: Longtime Partnership with Lex Project Prom and Asona McMullen
Client:
Lex Project Prom (Asona McMullen)
Industry:
Nonprofit, Education, Community Outreach
Services Provided: Website Design, Content Creation, Event Support, Fundraising Campaign Strategy, Marketing, Testimonial Capturing

Background:
Asona McMullen, a college friend, corporate marketing expert, and serial entrepreneur, is the driving force behind Lex Project Prom, a nonprofit organization in Lexington, KY. Asona’s dedication to serving diverse and underserved students has made Lex Project Prom an indispensable resource for high school seniors in the area. Her work goes far beyond providing free prom attire — she creates a full, inclusive prom experience, ensuring that all students, regardless of financial background, get the chance to feel special.
Lex Project Prom hosts an annual event where students receive brand-new dresses, tuxedos, shoes, and accessories, along with a complete beauty experience, including hair and makeup vouchers. In addition, Asona partners with local organizations to provide transportation and dinner gift certificates. The event is designed to feel exclusive and luxurious, ensuring that every student experiences prom as a special, memorable occasion. The organization also gives back in many other ways, including awarding an annual scholarship and supporting students through their transition from high school to college.
Challenge:
Lex Project Prom’s mission of accessibility, inclusivity, and providing a comprehensive experience for students has grown significantly over the years. As the organization continues to expand, Asona needed strategic support to ensure that their online presence and marketing efforts kept up with the growth. With plans to expand their reach and enhance the experience for students and their families, Lex Project Prom required a partner who could assist with web design, content creation, event support, and fundraising efforts.
Our Approach:
Our long-standing relationship with Asona McMullen began even before Odd Media Solutions was officially founded. As a close friend, I had witnessed Asona’s dedication to her community and her passion for creating positive change, particularly for students facing financial barriers. When Lex Project Prom needed help with design and website work, Odd Media Solutions was the natural choice. Our partnership has since evolved to include various strategic services.
- Website Redesign and Development: We completely rebuilt Lex Project Prom's website (https://www.lexprojectprom.org/), ensuring it reflected their mission, programs, and upcoming events. The redesigned website not only improved user experience but also helped drive more engagement and donations.
- Content Creation and Testimonial Capturing: We supported the event by capturing testimonials from participants and attendees, providing authentic stories that highlight the impact of Lex Project Prom’s work. Additionally, we helped distribute feedback surveys to gauge the event’s success and gather valuable data for future initiatives.
- Event Support: We were on-site at the annual shopping experience event, assisting with logistics and ensuring smooth operations. Our team worked closely with Asona to help facilitate the event, offering support with everything from checking in students to distributing event materials.
- Fundraising Campaign Support: For the 5th Annual Lex Project Prom event, we have been working on a fundraising campaign that helps raise awareness and funds for the event. Our involvement includes strategizing and supporting the logistics and marketing efforts for the campaign to ensure the event’s success.
- Strategic Planning Support: We also attended Lex Project Prom’s annual board retreat to assist with planning for 2025 and beyond. Our insights and experience have been key in helping Asona and her team develop a clear roadmap for the future.
Results:
Over the years, our partnership with Lex Project Prom has flourished into a deep, multifaceted relationship that continues to drive meaningful impact for students in Lexington.
- Stronger Online Presence: The revamped website has enabled Lex Project Prom to better showcase its work, making it easier for supporters, donors, and volunteers to get involved. The user-friendly platform also helps streamline event registration and donation processes.
- Successful Event Execution: With our support, the annual shopping experience event has become an unforgettable, well-organized occasion that serves hundreds of students. Our involvement in capturing testimonials and feedback ensures the event’s success is celebrated and continuously improved.
- Increased Engagement and Awareness: The fundraising campaign, which we’ve actively supported, has helped increase awareness and drive donations for the event, ensuring the continued success of the organization’s mission.
- Ongoing Impact: Lex Project Prom has reached a pivotal milestone with its 5th annual event, and we’re proud to be involved in supporting them logistically and marketing-wise, helping them grow their community presence and raise awareness for the cause.
Beyond Lex Project Prom: Expanding Our Partnership
Our work with Asona has extended beyond Lex Project Prom to include her other ventures, such as Black Children in Books, a nonprofit focused on increasing access to Black literacy in Lexington, KY. We’ve helped build their website (https://blackchildreninbooks.org/) and will continue supporting them as they grow their initiatives.
Key Takeaways:
- Partnerships Built on Trust and Purpose: Our longstanding relationship with Asona is a testament to how meaningful partnerships can evolve and flourish over time. Her dedication to making a difference in the lives of students and the community has aligned perfectly with our values at Odd Media Solutions.
- Holistic Support for Nonprofits: Supporting an organization like Lex Project Prom requires a multifaceted approach, and we’re proud to offer web design, content creation, marketing, event support, and strategic planning all in one comprehensive package. This ensures that nonprofits can focus on their mission while we handle the logistics and marketing.
- Impacting the Community:
Lex Project Prom’s work goes beyond prom — it’s about giving students a sense of belonging, empowerment, and hope for the future. We are honored to be part of this movement and to contribute to its continued success.
Why It Matters:
At Odd Media Solutions, we are proud to support organizations that are making tangible, lasting impacts on their communities. Asona McMullen’s work with Lex Project Prom and her other initiatives is a powerful example of how purpose-driven businesses can change lives. We’re grateful for the opportunity to partner with such a visionary entrepreneur and to help amplify the voices of those doing the hard work of uplifting others. Together, we’re creating brighter futures for students in Lexington, KY and beyond.
If you’re a nonprofit or business looking to grow your impact, Odd Media Solutions is here to help you build the strategies and structures needed for success.
Let’s make a difference together.



