Case Study: Rebuilding Bridges with Change Today, Change Tomorrow
Client:
Change Today, Change Tomorrow (CTCT)
Industry:
Nonprofit, Community Advocacy
Services Provided: Website Design, Social Media Strategy, Campaign Development, Digital Support

Background:
Change Today, Change Tomorrow (CTCT) is a Black woman-led nonprofit organization based in Louisville, KY, founded by Taylor Ryan. As a passionate advocate for social justice, Taylor has built CTCT on the pillars of Food Justice, Community Engagement, and Public Health. The organization’s mission is to eliminate systemic barriers affecting Black and marginalized communities, particularly in Louisville's West End. Initiatives like "Feed the West," free health clinics, and culturally responsive programming exemplify CTCT's dedication to community empowerment.
Taylor and I first met in college, where her unwavering commitment to advocacy left a lasting impression on me. Years later, as both of our businesses were finding their footing, Taylor approached Odd Media Solutions to redesign CTCT’s website. This initial project quickly expanded into a multi-faceted collaboration:
- Social Media Strategy: Our team developed a comprehensive strategy for CTCT’s digital presence, including templates that Taylor noted they still use today.
- Impact Campaigns: We helped execute Taylor's vision for a community impact campaign, resulting in a billboard and several TARC bus ads designed by our team.
- Operational Support: We supported CTCT on various initiatives, contributing to the organization’s operational efficiency and outreach efforts.
These projects underscored our shared commitment to creating meaningful change through strategic collaboration.
Challenge:
Despite the success of our early projects, a simple miscommunication led to the unfortunate severance of our business relationship. This misunderstanding left our friendship strained and our partnership on pause. The challenge was twofold: navigating the fallout of the misunderstanding while continuing to root for CTCT’s success from afar. Rebuilding the relationship required humility, grace, and a shared recognition of the value we brought to the community when working together.
Our Approach:
In 2024, by what can only be described as divine timing, Taylor and I found ourselves in the same room again. Taylor boldly seized the opportunity to address the misunderstanding directly, giving us both a chance to acknowledge our faults, and extend grace to one another. This chance meeting allowed us to revisit our past, acknowledge where we both fell short, and extend grace to one another.
As Black women navigating the business world, we recognized that holding onto grudges would hinder not only our growth but also the impact we could make on our communities. This reconciliation was a powerful reminder of the importance of faith, humility, and collaboration in business. With our friendship and partnership restored, Odd Media Solutions proudly joined CTCT’s journey once more.
- Website Redesign:
We refreshed our original rebuild of CTCT’s website, ensuring it captures their mission and impact while creating a more engaging platform for the community.
- Ongoing Support:
Our team continues to provide strategic and digital support to amplify CTCT’s outreach and programming efforts.
Results:
- Legacy of Collaboration: CTCT continues to use the tools and strategies we created in our initial partnership, demonstrating the lasting value of our work.
- Enhanced Visibility: Our billboard and TARC bus ad campaign left a lasting impression, elevating CTCT’s brand and mission in Louisville.
- Strengthened Partnership: Our renewed collaboration is rooted in mutual respect and a shared commitment to community empowerment.
Key Takeaways:
- The Importance of Grace: This journey illustrates the need for understanding, humility, and forgiveness in business, especially within the Black business community.
- Faith in Action: God’s hand was evident in bringing us back together, reminding us that we do more good together than apart.
- Collaboration Over Competition: By choosing unity over division, we’ve demonstrated the transformative power of collective impact.
Why It Matters:
Our story with CTCT is a testament to the power of reconciliation, grace, and shared purpose. At Odd Media Solutions, we believe that success isn’t just about profit—it’s about the relationships we build and the impact we make together.
By embracing collaboration and faith, we are not only changing today but also laying the foundation for a better tomorrow.
If you’re a nonprofit or business looking to grow your impact, Odd Media Solutions is here to help you build the strategies and structures needed for success.
Let’s make a difference together.



