Case Study: Masonry Man – Building a Legacy from the Ground Up
Client:
Masonry Man (Ronnie Hazelwood)
Industry:
Masonry, Construction
Services Provided: Business Strategy, Web Development, Social Media Strategy, Lead Generation, Customer Service Process Development, Branding

Background:
Ronnie Hazelwood, known as Masonry Man, is a second-generation mason with deep roots in Lebanon, KY. His work is admired and respected in his hometown and throughout Central Kentucky, where he helps families build solid foundations for their homes and dream projects. As an entrepreneur, Ronnie’s journey has been far from conventional — he's taken the lessons from his past and turned them into a blueprint for success.
Masonry has a long history in Black communities, with many African Americans being skilled tradespeople, especially in the post-Reconstruction era. The industry itself, however, remains predominantly white, with Black Masons facing barriers to entry and a lack of representation. Ronnie’s journey as a Black mason not only honors that legacy but also speaks to the resilience and determination that Black entrepreneurs continually display, often overcoming significant systemic challenges.
After spending several years building his business, Ronnie, like many Black entrepreneurs, faced financial mismanagement challenges that are all too common among small business owners. However, in 2024, he realized the importance of having a structured business plan and the right support to take his business to the next level. He approached Odd Media Solutions, and we immediately got to work helping him build the foundation for sustained growth.
Challenge:
Ronnie’s business, like many new ventures, faced financial difficulties due to a lack of structure and strategy in place. While his craftsmanship and reputation were well established, he lacked the foundational tools to scale his business efficiently. With limited resources and the burden of past financial mismanagement, Ronnie needed a clear plan for future growth, and he needed it fast.
Our Approach:
When we first learned about Ronnie's entrepreneurial efforts, I knew Odd Media Solutions could provide the structure and strategy he needed to turn his business around. After years of trying to convince him, he finally partnered with us in 2024.
- Business Strategy and LLC Formation: We worked with Ronnie to formalize his business with an LLC and establish a clear business plan. This step was essential in giving him the legal and operational framework to scale.
- Website Development: We designed and built a professional website that highlighted his masonry services and showcased his craftsmanship through a collection of photos and videos of his past projects.
- Social Media Strategy: We developed a social media strategy aimed at elevating his brand and connecting him with potential clients. The goal was to not only showcase his work but to also share his story and struggles with reintegration, turning his challenges into a platform for advocacy and awareness.
- Lead Generation and Nurturing: We implemented processes for generating and nurturing leads, ensuring that Masonry Man’s services would reach the right audience at the right time.
- Customer Service and Billing: In the long term, we are working with Ronnie to develop processes for customer service and billing, ensuring that clients receive the best experience and that his business operations run smoothly.
Results:
Since partnering with Odd Media Solutions, Ronnie’s business has seen a marked shift in structure and approach, positioning him for long-term success. While it’s still early in our partnership, we’ve laid a strong foundation for growth, with ongoing support and systems in place to help him succeed.
- Stronger Online Presence: The website and social media strategies have already begun to raise awareness of Ronnie’s work and advocacy. His message of resilience as a Black man and former felon has resonated with many in the community, especially those advocating for prison reform.
- Business Structure: By establishing an LLC and business plan, we’ve helped Masonry Man take the necessary steps toward financial stability and growth.
- Advocacy and Brand Identity: Through our work together, Ronnie has been able to turn his craft into a legacy project — one that not only serves his clients but also advocates for change, especially in areas such as reintegration, prison reform, and Black entrepreneurship.
- Ongoing Support: Our team continues to work closely with Ronnie to refine his customer service processes, billing systems, and lead generation strategies, ensuring his business is poised for future success.
Key Takeaways:
- Business Strategy is Key: For many entrepreneurs, especially in the Black community, success is as much about strategy as it is about talent. A clear business plan and strong operational processes are critical for long-term sustainability.
- The Power of Advocacy: Ronnie’s story serves as a reminder of how personal struggles can transform into powerful advocacy platforms. By leveraging his experiences, Ronnie’s work is not only improving lives through masonry but also inspiring others who face similar challenges.
- Representation Matters:
The low number of Black Masons in the industry underscores the importance of visibility and representation. Ronnie’s success is paving the way for future Black masons, showing that with the right support and perseverance, they can build legacies of their own.
Why It Matters:
At Odd Media Solutions, we believe in supporting businesses that have a larger mission — businesses that are built on resilience, transformation, and giving back to the community. Our work with Ronnie is a perfect example of how we can help entrepreneurs like him establish a strong foundation and turn their craft into something much bigger.
Through our partnership, Masonry Man is not just building homes; he’s building a legacy — one that advocates for second chances and supports the Black community’s ongoing fight for equity and opportunity. We're proud to be part of his journey and excited to continue helping him grow.
If you're an entrepreneur looking for structure, strategy, and support to elevate your business, Odd Media Solutions is here to help you build your foundation for success. Let’s create a lasting impact together.



